COLORFRONT SHOWCASES CUTTING-EDGE CREATIVE UHDTV CAPABILITIES AT HPA 2015

Highlights include new Interactive HFR Frame-Blending, extended camera and ACES color pipeline support

Palm Springs, California, Feb 10, HPA Tech Retreat – Colorfront (www.colorfront.com), the Academy and Emmy Award-winning developer of high-performance, on-set dailies and transcoding systems for motion pictures, high-end episodic TV and commercials, is yet again setting new performance benchmarks as it demonstrates cutting-edge creative features for High Frame Rate (HFR) Ultra High Definition Television (UHDTV) production and post production, along with workflow support for the latest digital cinema camera, color and editorial formats, during HPA’s 2015 Tech Retreat, 9-13 Feb, in Palm Springs, CA.

These industry-first developments reinforce Colorfront’s reputation as a leading technology innovator for elite Hollywood productions, blockbuster motion pictures and high-end episodic TV shows.

At HPA’s 2015 Tech Retreat, Colorfront will debut Interactive HFR Frame-Blending, a unique creative capability giving realtime control over the motion blur of objects in an HFR sequence. Colorfront will demonstrate Interactive HFR Frame-Blending using ALEXA ARRIRAW footage, shot at 120FPS with an open shutter, being deBayered in 4K on-the-fly. Using a simple slider interface, this new capability allows users – both on-set and in post production – to incrementally adjust shutter angles on HFR footage between 72º and 360º, and to perform realtime frame blending. Along with providing control over motion blur, this new capability also delivers the ability to retime shots and create speed ramps – with the results being seen immediately, playing back realtime.

Colorfront Interactive HFR Frame-Blending supports a wide range of digital cameras that can shoot 120FPS HFR RAW/ProRes footage, including ARRI Alexa, RED Epic, Canon C500 and Sony F55/F65, Panasonic VariCam 35 and AJA Cion. It is available in Colorfront On-Set Dailies and OSD Transkoder 2015, Colorfront’s automated, standalone system for high-quality digital file conversion.

The majority of current digital cinematography cameras can now shoot up to 120FPS, but the small number of available toolsets to manipulate HFR material are typically limited to slow, non-interactive desktop systems. Working closely with productions shooting in Hungary, we noticed a trend to shoot more and more footage at 120FPS, and were able to rapidly develop an interactive system that takes advantage of Colorfront’s high-performance RAW processing technologies to adjust RAW HFR footage on-the-fly. This new capability allows cinematographers and digital creatives to shoot at 120FPS with a full open shutter, to interactively 'dial in' the motion blur, make creative decisions regarding shutter angles, frame rates and motion blur, and watch the results in realtime, without the need to wait for rendering.
Aron Jaszberenyi, managing director of Colorfront.

Colorfront has long been a champion of the Academy’s ACES color workflow and is showcasing full pipeline support for ACES 1.0, now shipping, across its On-Set Live!, Express Dailies, On-Set Dailies and Transkoder systems.

Colorfront also leads the field in supporting the latest UHDTV/digital cinema cameras and editorial formats to hit the market. These are now extended to include support for ALEXA 65 RAW, AJA Cion RAW, as well as Panasonic Varicam 35’s AVC-Intra 4K444, 4K422 and 4K-LT compressed RAW formats. As production and post go beyond HD, Colorfront is also highlighting the rendering of DNxHR 4K for AVID MediaComposer, enabling content creators to shoot, deliver, edit and finish in 4K.

In further news, Colorfront has recently sold multiple Transkoder licenses to HBO and FOX Studios. Featuring ground-breaking real-time 8K and 3D4K capabilities, Colorfront Transkoder is already employed by many other leading studios, broadcasters, VFX and post facilities involved in digital cinema and high-end TV production, including Deluxe, Technicolor, Fotokem, Park Road Post and the BBC.

Colorfront will debut these advances
at the 2015 HPA Technology Retreat
9 – 13 February, in Palm Springs, CA.

About Colorfront: Colorfront, based in Budapest, Hungary, is one of Europe's leading DI and post production facilities. The company was founded by brothers Mark and Aron Jaszberenyi, who together played a pivotal role in the emergence of non-linear DI. The company's R&D team earned an Academy Award for the development of Lustre, Autodesk's DI grading system, and a Primetime Engineering Emmy for the Colofront On-Set Dailies. Combining this in-depth expertise with a pedigree in the development of additional cutting-edge software, Colorfront offers today’s most advanced technologies for scanning and recording, DI grading, conforming, digital dailies, VFX, online and offline editing, cinema sound mixing, mastering and deliverables. For further information please visit www.colorfront.com.

Media Contact:
Aron Jaszberenyi
E: aroncolorfront.com
T: +36 1 880 3900
M +36 30 311 1792


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